In traditionally Bavarian atmosphere, the favored WerbeWiesn reopened on 14 September for Marketing trade show visitors and purchasers from considerably commercial enterprises. With an awesome summerly weather, visitors could experience an eventful day without the usual trade show’s stress in Paulaner festival hall at Nockherberg, idly finding out on novelties, collecting some information, and swaping ideas. It was sustained by the Wiesn motto seen through the end. Thus, exhibitors as well as all merchants agency’s stuff member presented themselves in traditional outfit with dirndl and leather trousers. Maypole, merchants‘ boothes in Wiesn look and traditionally Bavarian delicacies completed the show’s appearance. The relaxed atmosphere as well as the personally and amicably social inclusion of exhibitors and the five merchants agencies‘ stuff members conferred to the visitors. The 9th WerbeWiesn has been the most successful one up to now and the trade show itself is under continuous growth. Exhibitors did not only compliment the visiotrs‘ openly shown interest, curiosity and sympathy, however, especially the high quality inquiries. There were 799 visitors this year, which submitted 5,000 inquiries to 91 exhibitors. The annual WerbeWiesn’s highlight is the Best of Bestsellers award, an honor for the nine most innovative bestsellers of the trade shows‘ participating exhibitors. In this connection, the three bestselling items out of the three catagories nonselective item, medium range and VIP gift are awarded. A jury consisting of marketing experts from considerably commercial enterprises rate the displayed items previously on an ad hoc jury afternoon.
The fortunate 2016 winners are:
In category nonselective item: 1.) Inspirion GmbH with the item Selfiestick MINI, 2.) team-d Import-Export Warenvertriebs GmbH mit the item smartphone holder and 3.) Richartz GmbH the item KEY tool 16+.
In category medium range: 1.) micx-media in concept GmbH & Co. KG with the item WATERcube Bluetooth MINIspeaker, 2.) PSL Europe B.V. with the item Trace It keyring and 3.) TROIKA Germany GmbH with the item keyring Micro Construction.
In category VIP gifts: 1.) Xindao B.V. with the item Business Activity Tracker, 2.) Spranz GmbH with the item Metmaxx suitcase scales „The TravelBank“ and 3.) WIHA Werkzeuge GmbH with the item hexagon ball end L-key set in classic holder.
At the end of January, more than 1,300 executives and marketing decision-makers from industry and SMEs visited South Germany’s largest promotional product show in M, O, C, Munich on 4,200 square meters.