The DAB bank advertises very successfully in the B2C business area with the hamster “Linus Anders”, which is also well-known from the TV commercial.
The advertising effect is primarily enhanced by the beautiful print motifs shown by the cute mascot. With his charming smile, Linus simply evokes the idea of a “must have” among everyone.
With the BMW motorcycle style collection, the myth of BMW motorcycles can be felt even without a motorcycle.
Find out more