The DAB bank advertises very successfully in the B2C business area with the hamster “Linus Anders”, which is also well-known from the TV commercial.
The advertising effect is primarily enhanced by the beautiful print motifs shown by the cute mascot. With his charming smile, Linus simply evokes the idea of a “must have” among everyone.
The GEWOFAG Group, the largest urban housing construction company in the Bavarian state capital Munich, is Munich's biggest landlord with approximately 35,000 apartments.
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